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  LONDON, 4 APRIL 2024 — ALSD, the world’s leading premium experience association for the sports and entertainment industry, today announced the return of its highly anticipated 6th Annual International Premium Experience Conference.  The conference and innovation exhibition, set to be the largest and most prestigious European gathering in its history, will take place from 30 September through 1 October 2024, at London’s indigo at The O2.


The GAA has commenced a €12m (US$13.16m / GB£10.38m) refurbishment of Croke Park’s Cusack Stand. The old Cusack Stand was demolished after the 1993 All-Ireland Football Final and the current structure subsequently opened in 1996 as Phase One of the redevelopment of the entire stadium. The refurbishment of the 27,000-capacity stand will include replacing the seats in the stand and upgrading the conference centre, suites and bathrooms.


In the dynamic world of sports entertainment, En2End is leading the charge in transforming the traditional Match Day experience. By leveraging cutting-edge technology and hybrid event strategies, En2End is opening new avenues for rights holders and brands to connect with a global audience.


With the new Premier League season well underway, Brighton & Hove Albion fans are being fed a lot more sustainably, as food waste from The Amex Stadium has started to be sent to a regenerative farm in West Sussex that the club’s venue partner, Sodexo Live! works with. The food waste is then used to help grow future crops and produce that are sent back and used in the club’s kitchens.


The Toronto Blue Jays have announced new renovation details for the reimagined 100 level seating bowl at Rogers Centre, opening for the 2024 season as part of the next phase of ballpark renovations. The current 100 level seating bowl and structure (from foul pole to foul pole) will be fully demolished at the end of the 2023 season and rebuilt to introduce a modern ballpark experience designed specifically for baseball viewing, bringing Blue Jays fan


Brighton & Hove Albion’s VVIP members now have an exclusive window into the Premier League matchday experience at The Amex Stadium, with only one-way glass separating them from the players, managers, officials and media pre- and post-match activity in the tunnel.


FC Porto and global premium experiences company Legends have announced a 15-year strategic partnership focused on transforming the fan experience. Legends will support global partnerships, the food and beverage experience at Estádio do Dragão, and collaborate with FC Porto to explore opportunities to improve the overall fan experience at the stadium and enhance commercial opportunities for the club. Jorge Nuno Pinto da Costa, President, FC Porto, said:


Pittsburgh-based DLA+ Architecture and Interior Design (DLA+) has been selected by South Korean retail giant Shinsegae Group (SSG) as the Design Architect for the Cheongna SSG Baseball Stadium, a new home for the SSG Landers in the Korea Baseball Organization (KBO).


LALIGA and Aramark, a leading global foodservice provider in the sports and entertainment sector, have signed a ground-breaking long-term partnership agreement to create a new brand to enhance the in-stadium dining experience for fans. As the way people consume has evolved, and consumers are looking for new ways to experience sport, LALIGA and Aramark are launching a dynamic service platform for all LALIGA member clubs to join, with


Oak View Group (OVG), Hamilton Urban Precinct Entertainment Group (HUPEG) and the City of Hamilton have signed a deal to begin major renovations on FirstOntario Centre, a venue that will be the centrepiece in revitalising the city’s position as a premier music, sports and entertainment destination for southwestern Ontario in the Greater Toronto and Hamilton Area. The $280 million renovation is spearheaded by Oak View Group, the largest developer of


Sodexo Live!, the venue partner to some of the most famous stadia across the UK, including Hampden Park, is offering Christmas events with a difference this festive season, in the form of dining in exclusive hospitality domes situated on the edge of the pitch of Scotland’s National Stadium. Available for the Christmas Party season, the clear domes seat six people and are available for private hire for three hours.


Legends and ASM Global have announced the signing of a definitive agreement under which Legends will acquire ASM Global to create a premium live events company dedicated to providing outstanding experiences for fans around the world. The acquisition of ASM Global’s venue management capabilities will enhance Legends’ services portfolio, positioning Legends to meet the expanding needs of sports organisations, entertainment venues, convention centres a




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