Steve Brice


Steve is an experienced senior manager with proven ability in both the public and private sectors. Steve’s expertise is in operational and people management with a strong commercial focus on delivery of customer service in the leisure, entertainment, event and sporting industries.

Steve has worked on a number of high profile venue openings, being responsible for the mobilisation, and commercial development while at AEG of The O2 London, Tele2 Arena Stockholm, Turk Telecom/Ulker Arena Istanbul, Hydro Glasgow, The O2 Worlds Berlin/Hamburg, Bercy Arena Paris, and the Hyde Park music festival, increasing Premium sales across Europe and setting clear service standards, and in turn setting industry benchmarks for customer service and commercial revenue development.

Before AEG Steve managed the corporate Hospitality, conference & banqueting transition for Arsenal football club from Highbury to Emirates Stadium. Owning the sales strategy, sales team performance and development, with sales growth from £6.5m to £40m. Key focus areas for the mobilization of Emirates, included product development, and customer service vision, resulting in a profitable first year’s operation.