Sara joined Co-op Live in 2020, bringing her 20 years’ experience from working as Chief Executive of a charity, Assistant Chief Executive at Manchester City Council, and in the private sector for marketing agencies and retailers including Shop Direct Group and Marks & Spencer.
Sara’s role has focused on leading destination marketing, managing strategic communications, digital, design, events, and corporate social responsibility.
Currently, Sara is leading the brand and marketing, community, and sustainability strategies as well supporting mobilisation projects ready for opening in April 2024.
Co-op Live will not only be the biggest and best arena in the UK, it will also be planet friendly with a charitable ethos - pledging over £1m per annum to local and national good causes.
