Roy Westwood founded Forward Associates in 2015, following a 20 year career working for some of the hospitality industry’s biggest players. His career started on the high street, managing restaurants and working as a troubleshooter, analysing and repairing failing sites for brands such as Café Rouge, Café Uno and number of high-profile chefs.
His ability to see things strategically saw him move into concept development and caught the eye of Levy Restaurants UK, where he sat on the board of directors for over five years in his role of Director of Strategy & Innovation.
Over the years, Roy has been responsible for the strategy, creative direction of many prestigious venues, stadia and events. These include some of Europe’s most prominent sporting developments, including the new home for Tottenham Hotspur, The O2 and The Wimbledon Championships.