Rich Krezwick

ALSD International/ALSD
Rich K

Rich Krezwick is an architect. He’s an idea guy and a detail guy. He envisions the sizzle, the beautiful exterior, the part people will remember. He also thoroughly understands the underpinnings necessary to support the plans his mind creates. And like all great architects, he builds for legacy, a manager… a team builder. 

For more than 25 years, Rich has been using his brilliant imagination, grasp of details and a team approach to build significant success in the sports and entertainment industry. His accumulated knowledge of marketing and sales qualifies him as skilled, disciplined and successful brand builder. His keen focus on goals and the bottom line, make him adept in the boardroom.

Before his current entrepreneurial effort as a successful consultant, Krezwick’s last full time position saw him overseeing worldwide revenues for ASM, a facility management giant with over 330 facilities around the globe. The Chief Commercial Officer role for ASM required oversite of worldwide revenues in sponsorship, premium revenues and same store sales. This role was preceded by a five year European role with AEG and oversite of arenas, stadiums and theatres in London, Stockholm, Berlin, Moscow and other major European cities, along with arenas on the east coast of the United States. While with AEG previously, Krezwick had similar domestic and European arena responsibilities. On this tour with AEG, he initially relocated to London to oversee 10 arenas with more than 2000 events per year.

In a past role as President of Devils Arena Entertainment, Krezwick took the Prudential Center arena from #41 in the United States in 2008; to #22 in 2009; rising to as high as #3 in 2012 and is now consistently in the top ten. Along with the programming growth, revenues and net income grew exponentially. Under his direction, the Devils were recognised by the NHL as one of the top three league leaders in sponsorship revenue and ticket sales growth, while leading the league in new season tickets for the 2011-12 season. Sponsorship revenues increased nearly 50% under Krezwick’s five year tenure. The Devils and Prudential Center brands have become recognized as industry leaders in revenue growth and revolutionary trends, with ESPN calling the Devils Mission Control efforts in social media, the most progressive in the NHL.

Krezwick led a similar turnaround in Boston, before joining the Devils. Business Operations of the original six, Boston Bruins were combined with a staff of more than one hundred fifty arena professionals, running the new FleetCenter. This cultural shift was twelve months of design, implementation and facilitation and a ten year ride of record breaking growth. The results set the tone for the model franchise the Bruins are today and industry leading arena the TD Garden has become.

As Krezwick grew his career in sports and entertainment, he held leadership roles with convention facilities, theatres, arenas and various sports roles. His experience spanned other entertainment efforts in promoting, festivals and private events. 

Driving revenue and producing a winning culture are key ingredients to Krezwick’s success. He has successfully guided non-profit, government operations (MA Sports Partnership and MA Film Office), shown 50% revenue growth in five years of radio experience, managed arenas and hockey teams around the world and remains grounded in the basic principles of hard work, dogged determination and enthusiastic leadership. 




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