The People’s Project part of City Region’s post-Covid19 economic recovery plan

The People’s Project, Everton Football Club’s plans for a new 52,888-capacity stadium at Bramley-Moore Dock and a community-led legacy at Goodison Park, has been included as a key part of Liverpool City Region’s post COVID-19 economic recovery plan. 

Steve Rotheram, Metro Mayor of the Liverpool City Region, has published Building Back Better, an ambitious strategy setting out the city region’s pathway to recovery. The plan is supported by Everton Chief Executive, Denise Barrett-Baxendale, as well as other leading figures from the worlds of business, academia, the social economy and trade unions.

Research carried out by international property consultancy CBRE indicates a new stadium at Bramley-Moore Dock would contribute a £1bn boost to the local economy, create up to 15,000 jobs (12,000 during the construction phase), accelerate £650m of regeneration and attract 1.4m visitors to the city. These benefits are in addition to the development of a series of community assets which will combine to leave a lasting legacy at Goodison Park and generate £237m of societal value to the Liverpool City Region.

Liverpool City Region has been heavily impacted by COVID-19 with private institutions, charities and local authorities all moving quickly at the outset of the pandemic. Everton was the first football club to put in place an outreach campaign to support its community’s vulnerable and socially isolated members. Blue Family is still being delivered by Club and Everton in the Community staff and has supported almost 10,000 individuals and families.

Professor Barrett-Baxendale said:

As one of the city region’s oldest business institutions and a key employer, Everton Football Club has played a significant role in culturally, socially and economically helping drive our city and city region forward. By being part of and supporting this economic recovery plan, we are proud to continue to play a major role in this region’s future.

We have seen first-hand through our Blue Family crisis response campaign how COVID-19 has damaged communities across the city region, exacerbating social issues such as unemployment, child-poverty, health and education inequalities. This plan brings together key private, public and third-sector organisations to develop the solutions required as we aim to build a globally competitive, environmentally responsible and socially inclusive economy.

Building Back Better sets out an evidence based, concerted, responsive and co-ordinated effort to co-design and co-fund an integrated people-focused recovery programme across employment, skills, health and inequality. The Economic Recovery Plan combines The People’s Project with 39 other developments across the Liverpool City Region and aims to create more than 120,000 jobs in total, with 94,000 permanent roles and 28,000 job opportunities in the construction sector.

Barrett-Baxendale added:

Our plans for a new stadium at Bramley-Moore Dock and a legacy project at Goodison Park is about more than just bricks and mortar, it is an example of how we can ‘Build Back Better. While ‘The People’s Project’ is creating an iconic waterfront home for Everton and new community facilities and housing in L4, it will also deliver a significant economic boost for two disadvantaged areas of our city and address a skills gap to create job and apprenticeship opportunities for local people – which will help develop a sustainable workforce for other future city region developments. Local businesses will have the chance to benefit from local supply chain opportunities and our new home will act as a catalyst for further development.

The plan has been submitted to UK Government, highlighting the potential for the Liverpool City Region to unlock up to £8.8bn of development projects in the next 12 months.

Branley-Moore Dock: Stadium development

Designed by MEIS architects, and to be delivered by Laing O'Rourke, the stadium structure combines the historic and modern, with the brick base incorporating a subtle nod to Goodison Park’sfamous Archibald Leitch lattice work, while the dynamic roof structure is made from steel and glass, giving the stadium a modern finish.

London-based practice, Pattern Design, who were originally brought on to the design team as technical architects back in November 2018, will now be the ones to finalise the technical design as per Dan Meis' original design. According to sources, Pattern Design have been brought in to handle the construction phase of the stadium due to their familiarity with local regulations.

Attendees at ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focusing on increasing revenue via new builds, renovations, service expansions & technology – will benefit from not only a behind-the-scenes tour of Goodison Park’s newly transformed Premium Spaces, but also hear latest progress in regards to the Bramley-Moore Dock development.

Source & imagery, courtesy: Everton / MEIS Architects

#BuildBackBetter #EFC #GoodisonPark #PL #PremierLeague #sportsbiz #sportsvenues

The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, with tours of Anfield, Everton’s Goodison Park and M&S Bank Arena. NB: The physical event will be complemented by a range of virtual elements to ensure no one misses out!

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.

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