Nic Bee leads the Ticketing & Premium Experience function at Formula E, the first all-electric international motorsport world championship and only global sport to be net zero carbon since inception.
In his leadership role, Nic is responsible for driving the growth and profitability of across all ticketing and hospitality products at ABB FIA Formula E World Championship races. Last season, this included driving multiple events to sell-out across 16 locations including…Mexico City, São Paulo, Cape Town, Jakarta, Monaco, Portland, Rome and London.
Previously, Nic was Head of Hospitality at Premier League and current European cup winners, West Ham United, where he led the team to achieve record-breaking seasonal and single-match revenues. Prior to the Hammers, Nic was Head of Stadium Sales for Premiership Rugby team, Harlequins, owning relationships with multiple FTSE 100 corporate clients and high net-worth individuals. With Nic having started his career within the Premium Sales team at England Rugby.
Graduating with a Batchelor’s in Politics from the University of Southampton, Nic went on to earn a Master’s in Marketing & Management from the University of Surrey. An avid fan of most sports, Nic played American Football to international standard having represented Great Britain and winning two UK National Championships.
When not away racing, Nic enjoys spending time with his wife and young son.