Natasha is Director of Hospitality at Bluerock Sports & Entertainment, a consultancy company, specialising in operating and commercialising venues. She has spent her 25-year career working with venues to maximise revenues through premium seating, sponsorship, catering and ticketing.
Previously, Vice-President of IMG’s Stadium Division, she created the Club Wembley corporate seating programme and hospitality sales operations for the UEFA European Championships.
She has created hospitality and membership schemes for Besiktas and Galatasaray in Turkey, Spartak Moscow in Russia, FC Porto in Portugal and the Maracana in Brazil.
Natasha worked on the operational design strategy for three of the new FIFA World Cup 2022 venues in Qatar. She has also managed sponsorship programmes for The F.A. and the Football Association of Ireland.