Marshall Glickman

Marshall Glickman
G2 Strategic

Noted author and sports marketing guru Jon Spoelstra describes Marshall Glickman as “one of the top thinkers in thesports industry” and “both a visionary and an action guy.” Glickman’s track record in the sports and entertainment business, and venue development, on both sides of the Atlantic, demonstrate his leadership skills, penchant for disruption, and ability to deliver profits in a wide range of economic and cultural situations.

Glickman’s consulting practice, G2 Strategic (G2), has built a significant portfolio of clients in Europe, including LaLiga Santander (Spanish Football League), EuroLeague Basketball, Ligue de Football Professionnel (French Football League), Association of Tennis Professionals (ATP), Paris Saint-Germain, Olympique Lyonnais, CSKA Moscow and several others.

Glickman also spearheaded the G2 Consortium, a collective of 10 French professional sports clubs, including six football (Olympic Lyonnais, Nancy, Metz, Niort, Paris Saint-Germain, Lille), two basketball (Antibes, Limoges), and two rugby (Stade Rochelle, Stade Francais), who worked together to adapt global best practices and innovative strategies to acquire new customers and increase retention and spend.

G2 recently entered into a fourth consecutive extension of its agreement with LaLiga, which includes an expanded scope of services addressing a myriad of topics, including Customer Experience Standards, guest services training, ticket re-sale policies, new premium seating concepts, and video screen content. Glickman chairs a committee that is spearheading the league’s transition to digital ticketing across all 42 clubs and provides ongoing consultation to nine “demonstration clubs,” including Valencia CF, Real Betis, and Real Sociedad.

Entering the 19th consecutive year as an advisor to EuroLeague Basketball, Glickman is a member of the league’s CBO Board, orchestrates and emcee’s the annual EuroLeague Business Summit, and is working with the league and its clubs on expansion, business planning, venue standards, organisational culture, events and accessing capital markets. Glickman prepared the business plan behind the formation of Euroleague Properties, which has led to a long-term joint venture with IMG (Euroleague Ventures) to monetise all commercial assets.

In the U.S., G2 recently partnered with Capstone Partners on an ambitious plan to renovate Veteran’s Memorial Coliseum and develop 600,000SF of office and retail space in Portland, Oregon. G2 has been involved in several international venue developments, including a new tennis stadium at Roland-Garros, the Moscow Sports & Entertainment Center, a new multi-purpose arena in Villeurbanne, France and is currently involved in new venue projects in other European markets. Glickman also served as a consultant to the Miami Heat for the development of American Airlines Arena.

Following Paul Allen’s acquisition of the Portland Trail Blazers in 1988, Glickman ascended to become the youngestteam President in the NBA, where he orchestrated the $262M development of Portland’s 21,000-seat Rose Garden arena and several adjacent properties. During his reign, the club was consistently ranked amongst the most profitable teams in the league, in spite of playing in the 4th-smallest market, the 2nd-smallest capacity arena and winning only about half of its games. In 1992, he was named Oregon Marketer of the Year and NBA Commissioner David Stern commended him as “a true student of marketing, sales and brand building.” Under Glickman’s leadership, the Blazers enjoyed 845consecutive sellouts, an American sports record.

Founding Portland Family Entertainment (PFE) in 1998, Glickman was Chairman and CEO that acquired and operated the Portland Timbers in the second division United Soccer Leagues (the Timbers now play in Major League Soccer), as well as the Pacific Coast League Portland Beavers (Triple A) baseball club, and the Northwest League’s Tri-Cities Dust Devils baseball club. He led the capitalisation of PFE by raising $8M of private equity, $24.4M of non-recourse debt and $38M of public funding. Glickman successfully executed PFE’s business plan, which included the renovation of a historic outdoor stadium. In addition, he crafted and sold the second-largest naming rights deal in Minor League Baseball history, when Portland General Electric agreed to pay over $10M for a 10-year term.

Glickman and G2 Strategic are based in Portland, Oregon. Glickman has served on the Board of Arts Central, the Cascade Community School of Music, the Oregon Sports Authority, Volunteers of America, the Oregon Symphony, and is involved in several community initiatives, including founding a live monthly jazz series, Jazz at the Oxford, as well as Mt. Bachelor Riverhouse Jazz. His wife, Lisa, is a highly-regarded private chef, writer and television host, and his son, Laz, is an accomplished athlete and jazz pianist.

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