Jeroen van Iersel

Marketing Manager
Johan Cruijff ArenA, Amsterdam

With a background in media and years of sales and marketing experience, Jeroen joined the multifunctional Johan Cruijff ArenA - Amsterdam (formerly Amsterdam ArenA), home of AFC Ajax and the Dutch National team, alongside a wide variety of concerts and entertainment events, back in 2011.

Jeroen is responsible for new content and event strategies, marketing communications, in-stadium digital media, customer journey optimisation and innovation in fan experience. His specialties include: Developing and implementing commercial concepts, events, sponsor propositions and product development, customer journey optimisation, connecting technology and commerce.