Jen Mitchell 

General Manager, AO Arena Manchester
ASM Global

Jen is an MBA qualified, highly adaptable Managing Director and venue professional with long-standing background in music, arts, media, corporate and sports events across the UK and Middle East.  

Starting life at ASM Global at the first direct Arena, Leeds, Jen has more recently joined the team at the AO Arena, heading up the £50 million redevelopment that will bring the people of Manchester the next level of luxury VIP experiences.  

With a proven track record in a high-performance industry, it is Jen’s strong emphasis on output, efficiency and quality including extensive PR and marketing/media strategy that will successfully launch Manchester’s AO Arena as the UK’s first live music venue to have its own restaurant and bar experience in-house.  



Presenting Partners

Main Event Sponsors



Exhibiting Sponsors

Media Partners