Gemma Vaughan 

Director of Sales and Marketing
ASM Global - Europe

From Live Nation Entertainment to Escape to Freight Island and now the AO Arena, Gemma has 14 years’ experience that spans all aspects of marketing and brand development in the hospitality and entertainment space.

Her work has supported Faithless, Nile Rodgers and Chic, Stereophonics, Cliff Richard, Mariah Carey, Britney Spears, Tom Jones, Lionel Ritchie, Rod Stewart, and many more.  

With wide-ranging expertise, Gemma has delivered agile and effective sales & marketing campaigns nationwide, achieving annual ticket sales of over 600,000 and presenting 25% YoY Growth. 

Upon joining the AO Arena as Director of Sales and Marketing, Gemma’s next venture is heading up the launch of The Mezz, an exclusive members-only level that offers the UK’s first restaurant and bar experience inside a live music venue, solidifying the AO Arena as the beating heart of the City’s music scene.


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