Franco Segarra

Franco Segarra, Innovation Director, Valencia CF
Innovation Director
Valencia CF

Franco Segarra is Innovation Director in charge of Digital, Business Intelligence/Analytics, Fan Experience and Ticketing at Spain’s Valencia CF since June 2018. He is responsible for all data/business insights of the club while also managing tickets/pricing, fan experience and customer support departments from a data-driven angle.

Segarra has contributed significantly to the club’s ambitious digital transformation and is leading the Innovation HUB project. 

A former bank manager and Chief Technology Officer, Segarra has over 14 years of professional experience in different sectors, but with a continued focus on applying technology and performing digital transformations in various businesses.


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