David MacCallum

David MacCallum, Commercial Director, STH Group
Commercial Director
STH Group

David is the Commercial Director for STH Group responsible for identifying new business opportunities globally in the sports travel and hospitality market. David also oversees the sales, marketing and customer relations departments in Japan where he is currently based following the creation of a new office in Tokyo and JV partnership with global travel experts JTB.

STH Japan is pioneering a new sports hospitality industry for this market and has already delivered a successful hospitality and Travel programme for Rugby World Cup Japan 2019. The current focus remains on delivering a world class Tokyo 2020/21 Olympic Official In-Venue Hospitality programme. 

Prior to moving to Tokyo, David worked with Sodexo on The Open Championship hospitality programme as Sales Director, and in 2005 with IMG opening the new Wembley National Stadium, amongst other major projects within the IMG portfolio. David took a senior lead on the sales successes on projects including the London 2012 Olympic Games, Rugby World Cup 2015, UEFA EURO 2016, UCI World Championships and the IAAF London 2017.


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