Danny has enjoyed 13 years of sports administration. Firstly eight years in various senior marketing and commercial roles at Essex County Cricket Club, two as Commercial Director at Southend United and approaching three years as CEO of Leyton Orient Football Club.
During the COVID-19 crisis, the EFL Sky Bet League Two Club were truly innovative in their approach. Firstly the successful FIFA ‘QuaranTeam’ competition launched by the Club drew participation from 128 teams across the globe generating exceptional coverage and social media reach. This was then added to with a very innovative and unique shirt sponsorship by no other than England Captain, Harry Kane (ex Orient loanee). Generating much needed revenue, extraordinary global coverage and unprecedented replica shirt sales. Danny and Leyton Orient pride themselves on out of the box thinking in it’s bid to grow the Club both domestically and overseas.