Charlie started his career in sports marketing in 1999 as an intern in IMG’s media division, then named TWI. After a year learning the basics of the industry, Charlie moved to a small agency named Sports and Outdoor Media who were retained by a number of UK sports rights holders including the ECB to help sell sponsorship and advertising. After 2 years, Charlie then joined WPP owned global media agency, MediaCom to help set up an in house sponsorship consultancy where he worked with brands such as Nokia, Snickers, Akzo Nobel, Shell and P&G on the development and delivery of sports and entertainment sponsorship programmes across multiple markets.
In 2012, Charlie became MD at Repucom UK where he worked with another wide range of clients including the Premier League and European Tour to provide insights and research services. After a short period at Omnicom owned sponsorship activation agency, GMR where he worked with brands including SAP, VISA and P&G again, Charlie moved to SMG Insight/YouGov in 2016 as Commercial Director and become part of the senior leadership team taking the agency to consecutive 25% YoY growth and clients include the likes of the ATP, WTA, Rolex, Emirates and the NFL.