Caroline McEleney

Caroline McEleney
Managing Director
The Aspire Group

Caroline is a hugely experienced, media savvy marketing  professional with a proven track record of revenue and attendance generation within some of the largest UK sporting arenas and brands in the UK.

A consummate industry professional and a highly visible ambassador for women in senior management, Caroline was voted into “The Top 100 Most Influential Businesswomen in the North West” where she has always focused on delivering results far in excess of EBITDA and Market Share targets.

Ms. McEleney has successfully performed at the most senior level of sport and entertainment hospitality sector for two decades, including being the Director of Premium Seating and Hospitality for Manchester United FC at Old Trafford Stadium and for Manchester City FC at the Etihad. When Rolls-Royce launched their new Cullinan model car, one of the first people they turned to was Caroline, to network market within her portfolio of high net worth clients. Not surprisingly, the sales results were outstanding!

Caroline has now joined The Aspire Group as Managing Director – Europe where she will share and apply the same strategies, business planning and targeted revenue growth services and support to the UK/ Europe market place that she has so seamlessly implemented throughout her distinguished career. Now she is backed by the full Aspire dynamic team with its unique High Tech followed by a High Touch approach to revenue and attendance enhancement and growth in enterprise value.


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