Ben Williams is Commercial Director at the ACC Liverpool Group, operator of the event campus that includes ACC Liverpool, Exhibition Centre Liverpool and M&S Bank Arena Liverpool, which we will tour during the 2020 edition of ALSD International.
Williams has enjoyed a career in both the music business and events industry. A highly motivated and experienced leader with a commercial and brand partnerships background who progressed into venue management to launch the award winning first direct Arena. Having achieved his ambitions in Leeds, he moved on to an exciting new opportunity as Commercial Director for The ACC Liverpool Group - a family of world-class venues, experiences and services for the local, national and international events market.
Williams said of the recent investment in M&S Bank Arena:
We want all our visitors to have a fantastic experience when they come to watch a show at M&S Bank Arena, which should start as soon as they walk through the door. It’s important that guests can relax with a drink and a tasty bite to eat and make a night of it.
We have been working closely with Sodexo and have made a significant investment to open three new units on the arena concourse and refurbish existing kiosks. We have upgraded equipment so will be able to offer a wider range of food and drinks while improving service. We continuously look at how we can enhance the visitor experience and have further developments planned for the future.
We are pleased to be able to give ALSD International attendees a behind the scenes glimpse at our exciting developments in the M&S Bank Arena. We are looking forward to welcoming guests to the Liverpool Gin Lounge for some great networking opportunities as part of what promises to be an interesting and fascinating conference.