CEO
Fan Engagement Consultancy
Bas Schnater has years of experience in the football industry. With a focus on fan engagement and data science, he has worked for years at AZ Alkmaar building on their ambition to become a data-driven top-25 European football club.
After years in news media working on improving the monetisation of content, he now works as a consultant for clubs, federations and leagues helping them to make better decisions by using their CRM-data, by doing audience research and by implementing learnings from other industries.
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