Andy Price was appointed as Head of Commercial at the NEC Group Arenas at the start of this year. Working across both Arena Birmingham and Resorts World Arena, Price will focus on growing existing revenues by creating value in customer proposition, as well as generating new streams by identifying new products and business opportunities. He will also be responsible for developing and growing the Arenas’ VIP hospitality business, Amplify.
Price joins the NEC Group with a strong background in the music and live events industry having spent seven years as Regional Marketing Director at Midlands-based radio brands Free Radio and Gem, where he led the marketing strategy and delivered high-profile live events, including Free Radio Live. Most recently, Price worked as Client Services Director at Alive, a creative communications agency who work across some of the UK’s best-known brands.