Agenda

Session Topics 

Premium Seating – Growing the Revenue Stream

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  • In the US, 40% of Ticketing Revenue comes from Premium Seating. Learn how US know-how can help European venues grow this space.

  • Speakers:
  • Andy Price, Head of Commercial - Arenas, NEC Group
  • Nick Powell, Senior Partner, SP&P; ...
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  • How To Maintain your Renewal Base of Premium Subscribers.

  • Speakers:
  • Steve Livingstone, Head of Global Sports, Nepa Global Sports; ...
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  • How To Price Your Suites. Are Suites Still Relevant in Your Venue?

  • Speakers: 
  • Marie Smyth, Suite and Hospitality Manager, Croke Park Stadium; ...
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  • The Big Event: How to Truly Maximise Your Value.

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  • The Future of Premium Seating: Tracking the Trends.

 

New Renovations: What’s Going On in the Industry

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  • Renovate with Success: The ROI of Venue Renovations.

  • Speakers:
  • Ros Robinson, Head of Club Wembley Development, The Football Association 
  • Steve Sayer, Vice President & General Manager, The O2 - London/AEG
  • Tom McCann, Premium & Venue Experience Director​, Arsenal Football Club/Emirates Stadium
  • Peter McKenna, Stadium Director, Croke Park & Commercial Director, The GAA.
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  • Assessing Facilities Needs: When and How Much to Invest. 

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  • Suite and Premium Seat Outfitting.

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  • Hospitality: A Venue's Journey.

  • Speakers:
  • Roy Westwood, Founder & Managing Director, Forward Associates; ...
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  • The Rise of Members Only Spaces.

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  • New Renovations: The Wembley Stadium Story.

  • Speakers:
  • Debbie Power, Associate Director, KSS 
  • Ros Robinson, Head of Club Wembley Development, The Football Association.

 

It's all about Mobile Ticketing 

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  • Mobile Ticketing.

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  • Learning from the US: The Optimum Setup for Tickets & Sales Teams Based on Your Organisations Size and Capacity. 

 

Utilising the Latest Technology 

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  • Tech Session Presented by Addvance IT/KAPPTURE.

  • Moderator: George Vaughan, Head of Technology, Ascot Racecourse.
  • Speakers: TBA...
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  • The High Tech Venue. Leveraging Technology to Deliver an Enhanced Premium & Hospitality Offering.

  • Speakers:
  • Mike Bohndiek, Founder & Managing Director, PTI Consultancy
  • Francisco Casado, Co-Founder & Head of International Business Development, 3D Digital Venue;...

 

Staffing your Premium Markets

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  • Setting Up Your Premium Marketplace.

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  • Don't Confuse Service with Real Luxury Hospitality.

 

What Your Customers Need

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  • What Your Customers Say: End User Panel.

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  • Adding Value to the Premium Experience: Create What Your Customer Wants. 

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  • Premium Consumer Trends: Analytics, ROI and Naming Rights. 

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  • Food and Beverage: Creating a Menu that Separates the Premium Customer from General Admission. 

  • Speakers: 
  • Marie Smyth, Suite and Hospitality Manager, Croke Park Stadium
  • Roy Westwood, Founder & Managing Director, Forward Associates; ...
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  • How to Deliver an Optimised Digital Customer Experience.

 

Sponsor Activation

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  • Top Successes in Sponsorship Activation.

  • Speakers:
  • Nathan Kosky, Vice President, UK, AEG Global Partnerships;
  • Justin Wood, Sports Practice Director, Dimensional Innovations; ...

 

Premium Executive of the Year: The Visionary Award

 

Other topics (TBC):

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  • How to Approach End Users.
  • Initiatives, Products & Solutions aimed at Increasing Revenue.
  • Year Round Premium Service and Gifting.
  • New Trends in the Experience Economy.
  • A profile of today’s sales team – A review of how different venues/ teams categorise a sales person, moving away from the traditional proactive sales team by giving your account managers and customer service providers the training required to identify sales opportunities and close deals.
  • B2B Marketing: Always Be Closing.
  • How to Reach your Customer.
  • Creating A Want, Not a Need.