• Attendees will be treated to a behind-the-scenes tour of 3Arena; one of the Top 10 busiest arenas in the world!

Planned timetable of events (TBC):


Monday 28th October:

9-10am: Upon arrival at Croke Park Stadium, attendees should follow signs to the Hogan Suite, where they can check-in and receive badges

10am: Alight buses for behind-the-scenes tour of 3Arena

12pm: Alight buses for behind-the-scenes tour of Aviva Stadium, with lunch kindly sponsored by Compass/Levy Ireland

2.30pm: Alight buses to return to Croke Park Stadium

3-5pm: Conference sessions kick-off in Croke Park Stadium's Hogan Suite

5-8pm: The offical opening of the Exhibition Hall, followed by the Grand Opening Networking Reception, with food kindly sponsored by Aramark


Tuesday 29th October:

8-9am: Networking breakfast in the Hogan Suite

9am: Conference sessions commence

11-11.30am: Networking coffee break

12pm: Conference sessions resume

2pm: Networking lunch, with food kindly sponsored by Aramark

3pm: Conference sessions resume

6-8pm: Closing networking reception, with food kindly sponsored by Aramark


NB: The agenda is subject to change


Conference Session Topics 


Keynote Interview: G2 Strategic CEO, Marshall Glickman will be interviewed by ALSD International Executive Director and Sports Venue Business CEO, Katie McIntyre, on the subject of "Adapting US-Inspired Business Practices & Fan Engagement Strategies to European Cultural, Historic & Economic Realities"

Marshall Glickman, CEO, G2 Strategic
Katie McIntyre, Executive Director, ALSD International and CEO, Sports Venue Business


Premium Seating – Growing the Revenue Stream


  • In the US, 40% of Ticketing Revenue comes from Premium Seating. Learn how US know-how can help European venues grow this space.

  • Speakers:
  • Andy Price, Head of Commercial - Arenas, NEC Group
  • Nick Powell, Senior Partner, SP&P
  • Rob Sullivan, SVP, Sales & Service, The Madison Square Garden Company.
  • How To Maintain your Renewal Base of Premium Subscribers.

  • Speakers:
  • Steve Livingstone, Head of Global Sports, Nepa Global Sports; ...
  • How To Price Your Suites. Are Suites Still Relevant in Your Venue?

  • Speakers: 
  • Marie Smyth, Suite and Hospitality Manager, Croke Park Stadium
  • Matt Botten, Senior Director, Premium Seating, AEG at The O2 London.
  • The Big Event: How to Truly Maximise Your Value.

  • Andy Rice, COO, Major Events International
  • The Future of Premium Seating: Tracking the Trends.


Sponsor Activation


  • Top Successes in Sponsorship Activation.

  • Speakers:
  • Sam Piccione III, President, OVG International
  • Nathan Kosky, Vice President, UK, AEG Global Partnerships;
  • Justin Wood, Sports Practice Director, Dimensional Innovations
  • Jonas Dijan, Manager, Stade de France.


New Renovations: What’s Going On in the Industry


  • State of the Industry 2019

  • Speaker: Rob Hunden, President & CEO, Hunden Strategic Partners.
  • Renovate with Success: The ROI of Venue Renovations.

  • Speakers:
  • Ros Robinson, Head of Club Wembley Development, The Football Association 
  • Steve Sayer, Vice President & General Manager, The O2 - London/AEG
  • Peter McKenna, Stadium Director, Croke Park & Commercial Director, The GAA
  • Marcel Ridyard, Associate Director, AFL Architects
  • Assessing Facilities Needs: When and How Much to Invest. 


  • Suite and Premium Seat Outfitting.

  • Hospitality: A Venue's Journey.

  • Speakers:
  • Roy Westwood, Founder & Managing Director, Forward Associates.
  • The Rise of Members Only Spaces.

  • New Renovations: The Wembley Stadium Story.

  • Speakers:
  • Debbie Power, Associate Director, KSS 
  • Ros Robinson, Head of Club Wembley Development, The Football Association.


It's all about Mobile Ticketing 


  • Mobile Ticketing.

  • Learning from the US: The Optimum Setup for Tickets & Sales Teams Based on Your Organisations Size and Capacity. 


Utilising the Latest Technology 


  • Tech Session Presented by Addvance IT/KAPPTURE.

  • Moderator: George Vaughan, Head of Technology, Ascot Racecourse.
  • Speakers: TBA...
  • The High Tech Venue. Leveraging Technology to Deliver an Enhanced Premium & Hospitality Offering.

  • Speakers:
  • Mike Bohndiek, Founder & Managing Director, PTI Consultancy
  • Francisco Casado, Co-Founder & Head of International Business Development, 3D Digital Venue; ...
  • Customer Experience and Technology

  • Speakers:
  • Robert Fitzpatrick, CEO, The Odyssey Trust (The SSE Arena Belfast)


Staffing your Premium Markets


  • Setting Up Your Premium Marketplace.


What Your Customers Need


  • What Your Customers Say: End User Panel.

  • Adding Value to the Premium Experience: Create What Your Customer Wants. 

  • Speakers:
  • Nicholas J.S. Brice, Consultant, 360 Degree Vision
  • Premium Consumer Trends: Analytics, ROI and Naming Rights. 

  • Food and Beverage: Creating a Menu that Separates the Premium Customer from General Admission. 

  • Speakers: 
  • Marie Smyth, Suite and Hospitality Manager, Croke Park Stadium
  • Roy Westwood, Founder & Managing Director, Forward Associates
  • Martina Flood, Head of Operations, Levy Ireland at Aviva Stadium.



Premium Executive of the Year: The Visionary Award




Event Organizers

Founding Partner

Exhibitors, Partners & Sponsors

Media Partners