ALSD International

Anfield Stadium • Liverpool, England • March 15-16, 2021

The 2020 edition of ALSD International - Europe's leading event for the Premium/VIP Seat & Sports Hospitality sector - focused on increasing revenue through new builds, renovations, service expansions and technology will now be an innovative hybrid event, with the physical event, being held at the home of the newly-crowned Premier League champions, Liverpool Football Club's Anfield Stadium March 15-16, 2021, being fully virtualised, ensuring access for both physical and remote attendees.

The world's leading platform for the Premium Seat & Hospitality sector


About ALSD International

Anfield Stadium • Liverpool, England • March 15-16, 2021

Organised by the 30-year-old Association of Luxury Suite Directors (ALSD) in conjunction with Sports Venue Business (SVB), ALSD International is Europe's one and only entity dedicated to the Premium/Club Seat and Hospitality sector, offering a 365 community to industry executives through regular get togethers, knowledge-sharing, filmed member interviews and roundtables, as well as an annual conference and exhibition.

50+ Speakers and Presenters

From Owners and Team Presidents to front line staff, you'll hear what's new, what works and what's around the corner.

Venue Tours and Networking Receptions

Tour new venues and premium renovations with industry peers. Sample world-class hospitality offerings while you build industry relationships.

365 Access to News and Information

Join ALSD and you'll have access to industry best practices, SEAT magazine, Member Questions and more.

Fact: Premium Is Everywhere

And it's a growing portion of revenue


+ Speakers


Venue Tours


+ Conference Sessions


Networking & Business Opportunities

What Attendees Say


Michele Kajiwara

Michele Kajiwara
SVP Premium Sales & Service,

"I know how much goes into making ALSD and ALSD International the powerhouse success that it is and you guys make it all look easy. I got so much out of the show because (more)"

Andrew Billingham
Managing Director
YTL Arena Bristol

"Excellent ALSD International conference in Dublin, including tours of three great venues: 3Arena, Aviva Stadium and Croke Park. Thanks for an informative and varied programme."

Steve Thornton
Group Head of Commercial & Hockey, Belfast Giants/The Odyssey Trust

"The ALSD International event in Dublin was fantastic, great content and even better for networking. Overall, a top notch experience."

James Glover
Hospitality Sales Manager, Marylebone Cricket Club/Lord’s Cricket Ground

"Thank you for organising an excellent conference – it was great to meet such a mixture of people from the industry and to have the opportunity to visit such iconic stadia."

Andrew Sidebotham
Executive Club Sales Team Leader
Manchester United

"Just wanted to thank you for an amazing conference, it's great content and excellent opportunity to meet people within the industry."

Brian Jokat
Naming Rights Specialist

"I felt that the ALSD International event in Dublin 2019 was very well organised and attended. The content and quality of executives in the room was second to none. If you are an industry executive, whether old or new, it is a must attend on your event calendar!"

Fergal Dempsey
Operations Manager
Connacht Rugby

"Thanks again for organising a great conference. Really enjoyed it and thought that there were some excellent fellow delegates while also lots of great industry people that had some really good offerings. The key positives were: excellent speakers – knowledgeable (more)"

Ros Robinson
Head of Marketing, Club Wembley, The FA Group

"Thank you so much for the opportunity to speak at ALSD International, it was great to be on a panel session and also have the opportunity to tell our Club Wembley story, I appreciate it. I thoroughly enjoyed the event too, good to connect with new and old faces."

Kenneth From
Premium Service Manager
Stockholm Live

"First of all, a huge thank you for the two really well organised days at Croke Park and Dublin. I and my colleagues thoroughly enjoyed it and came back to Sweden with lot’s of new ideas! We’ve been sharing our experiences with the people at our offices."

Stay Informed!

Give us your email and permission to keep you updated about ALSD International.


ALSD International Speakers

Here are some presenters from 2019. See the full 2020 Speaker List.

Maheta Molango

Maheta Molango

Real Mallorca
Marshall Glickman

Marshall Glickman

G2 Strategic
Steve Sayer

Steve Sayer

Vice President & General Manager
The O2 London/AEG Europe
Robert Fitzpatrick

Robert Fitzpatrick

Chief Executive
The Odyssey Trust
Gert Boutsen

Gert Boutsen

RSC Anderlecht
Brian Mahony

Brian Mahony

Head of Commercial & Marketing
Connacht Rugby
George Vaughan

George Vaughan

Head of Technology
Ascot Racecourse
Rob Sullivan

Rob Sullivan

SVP Premium Hospitality, Sales & Service
Madison Square Garden Company
Shawn Doss

Shawn Doss

Executive Vice President
Elevate Sports Ventures
Neil Russell

Neil Russell

Head of Sales & Business Development
Manchester City Football Club
Ros Robinson

Ros Robinson

Head of Club Wembley Development
The Football Association
All Speakers

View All Speakers



    Europe Office

2 Gleann Petitt, Dublin Road
Mullingar, N91 HR6V, Westmeath
Republic of Ireland.

Katie McIntyre

+353 (0)44 9335212

    Home Office

10017 McKelvey Road
Cincinnati, Ohio 45231

Scott Hinzman

+1 513 674 0555 ext. 101

Your message has been sent. Thank you!