Hear from industry experts on the latest strategic design trends and innovative F&B upgrades being successfully deployed at stadia and arenas across Europe. The holistic picture painted will explore what the speakers think will be the next big thing and will set the table for future venues to come.
Architecture & Design
What does the future of venue design look like? You want to be trendy and current and at the same time, timeless and classic. What designs, innovations, and activations deliver that and more? Hear from a panel of experts who have insights on the holistic venue designs and experiences that are delivering significant returns.
Delivering a perfect venue today — one sustainable for years to come — requires a balance of budget, fan expectation, innovation, and activation. You need to understand bricks and mortar but also technology adaptability, F&B implications, and the evolution of how fans consume sports and entertainment. This panel has insights from a variety of industries that influence the holistic venue experience. Hear how premium seating benefits from today’s advancements in design and construction.
Good is no longer good enough to stay competitive in the fast-paced world of premium sports & entertainment. Venues are continually being improved and transformed to capitalise on new revenue potential. Loge boxes, chase lounges, social viewing decks, chic bars, and mini-suites are all on the premium inventory rise. Learn about the quickfix renovations, unique touch-ups and technologies that have generated the greatest ROI, and understand how best to stay current with capital improvements and emerging trends.