Successful U.S. Premium Sales & Marketing Strategies

The critical basics of premium revenue success will be explored in this session, including business development, renewal strategies, creative pricing and which amenities deliver the greatest ROI. Engage in a discussion about the unique challenges and differences between the practices of U.S. venues vs. current European venue dynamics.

Speakers: 
  • Bill Dorsey (Moderator), Chairman and Founder, ALSD
  • Michele Kajiwara, SVP Premium Sales & Service, STAPLES Center, LA USA
  • Evan Gitomer,┬áVice President, Team & Venue Services,┬áVan Wagner Sports & Entertainment
Date: 
October 11, 2018
Start time: 
2:45 p.m.
End time: 
3:15 p.m.
Location: 
Bond Street