Steve Sayer

Commercial Director
The O2 London/AEG Europe

Steve Sayer enjoyed a long career at Manchester City Football Club, working across a range of different commercial roles, prior to joining AEG Europe in 2014 as Commercial Director.

After a long stint leading on sponsorship and partnership activation for Manchester City, following the Abu Dhabi investment, Steve was instrumental in overseeing all aspects of the fan experience, including premium, ticketing, membership, merchandising, food and beverage and event day operations.

Since joining AEG Europe, he has built on his experiences to drive the commercial agenda for The O2 London, the world’s most popular music and entertainment venue. A senior member of The O2’s leadership team, Steve works closely with the venue GM and European board to identify and activate new revenue streams.

Since taking on the role, he has overseen a number of significant CAPEX investment projects to enhance both premium offerings and the customer experience on concession level. Working closely with AEG’s Global Partnerships and Premium teams, Steve has ensured the successful delivery of a new VIP space that re-set the bar for arena hospitality in Europe. Following that, he lead a multi-million pound renovation of The O2’s main concession level, to reimagine the fan experience. Working closely with Levy Restaurants UK, he re-thought the use of real estate to create experience-led F&B concepts, as well as introduce new premium spaces together on the same level. More recently he has implemented a new venue app for the business, whilst continuing to drive forward ticketing in an era of significant disruption and innovation. Steve also oversees the highly successful roof walk attraction 'Up at The O2'.