They say the stars shine brighter in Hollywood and thanks to Samsung Display technology, Hollywood Park - Los Angeles’ Newest Sports & Entertainment District, soon to be home to the Los Angeles Chargers and Rams - will be the brightest of them all.
Samsung’s outdoor LED products were exclusively used to build SoFi Stadium’s 70,000 square-foot dual-sided centre-hung videoboard and five levels of fascia display, which will be used to elevate the fan experience to unparalleled heights.
The state-of-the-art videoboard not only features the most LEDs ever used in a sports or entertainment venue, but also has the first and only 4K end-to-end video production in a stadium.
Harry Patz, Senior Vice President & General Manager, Display Division, Samsung Electronics America, said:
SoFi Stadium features cutting-edge display technology and serves as another example of Samsung’s commitment to changing the way fans interact with live sports. We are proud to outfit the stadium with an iconic, first of its kind, double-sided 4K LED display and additional Samsung digital signage technology to ensure that each fan has a unique experience every time they visit Hollywood Park. SoFi Stadium will instantly become one of the NFL’s most talked about stadiums and Samsung is honored to be a part of its history from the start.
Jason Gannon, Managing Director, SoFi Stadium and Hollywood Park, said:
The Samsung LED technology represented in the videoboard at SoFi Stadium is unlike anything fans have ever experienced. The design as well as the board's video and audio capabilities are the first of their kind in sports and will set a new precedent for the in-stadium experience.
Built for the future, the videoboard has the largest LED content playback system ever deployed. With nearly 80 million pixels spaced 8mm from centre to centre, each panel can be uniquely or congruently programmed with statistics, live and/or animated content. The largest panel is almost 40 feet or four stories tall; its smallest panel is nearly 20 feet or two stories tall. Its unique size and shape make it wider than the field of play and offers fans a spectacular view from anywhere in the stadium, enhancing the action taking place on the field.
Speaking about SoFi Stadium's videoboard, the designer behind the stadium project, Mark A. Williams, FAIA, Principal HKS, said:
The monitor is designed to activate the entire seating bowl and is unprecedented in the world of sports and entertainment. The display is shaped to extend the field of play allowing the 360-degree, two-sided board to provide every seat location and fan an unparalleled experience in content and viewing options. This design integration of technology and entertainment will elevate every visitor’s experience while enjoying live events.
The different sizes of the video panels are designed to serve spectators in every seat, from the sideline to the upper deck. Fans sitting in the lower bowl of the stadium will view the inside of the videoboard as it sits directly across from their line of view, while guests in the upper bowl will view the outer panels of the videoboard.Built into the videoboard is a state-of-the-art JBL audio system with more than 260 of the stadium’s total 4,500 loudspeakers. The videoboard sound system accounts for half a million of the 1.3 million watts of Crown Audio amplification in the venue.This cutting-edge technology within this 298-acre sports and entertainment destination in the heart of Los Angeles will set a new standard for the fan experience. SoFi Stadium and Hollywood Park represent the future of sports and live entertainment.
Brett Unzicker, Vice President, LEES, Display Division, Samsung Electronics America, said:
As sports and concerts begin to come back, stadiums need to deliver a new kind of experience to their guests every time they step into the venue that provides customers with safety information and overall peace of mind. At Samsung, we understand how using the latest technology in digital signage can help partners like Hollywood Park not only elevate the overall fan experience, but also ensure that safety is top of mind to all.
Additional Samsung technology is represented throughout Hollywood Park, reaching fans across the district's residential, office and retail through Hollywood Park's connected mobile app.
Watch the video online at: https://sportsvenuebusiness.com/index.php/2020/07/02/sofi-stadium-on-course-leader-led-video-display/
SoFi Stadium Videoboard: Fact Sheet
- The largest videoboard ever created in sports – 2.2. million pounds and 70,000 square feet of digital LED
- The only 4k end-to-end videoboard in sports
- Its design/structure is the first-of-its-kind, making it the only dual-sided, center-hung videoboard
- Its largest panel is about 40 feet or four stories tall; its smallest panel is almost 20 feet or two stories tall
- It is 120 yards long or 1.2 times longer and 1.5 times wider than the field
- Its oval display features approximately 80 million pixels. The pixels are spaced 8mm from centre-to-centre and can be uniquely or congruently programmed with statistics, live and/or animated content
- Largest graphics control system in the history of sports
- The videoboard sits 122 feet above the playing field and 70 feet below the roof canopy
- Audio Capabilities:
- The videoboard has more than 260 speakers embedded into its structure, and the wattage power equivalence of 1,500 home theatre systems
- The videoboard has more than seven miles of loudspeaker cable wound throughout
Making of SoFi Stadium’s Videoboard:
Designer - HKS
LED Technology Provider - Samsung
Audio Provider - HARMAN brands
Audio System Designer - WJHW (Wrightson, Johnson, Haddon, and Williams, Inc.)
Audio System Contractor - Pro Media Audio and Video
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The next edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – is being hosted at the home of the newly crowned Premier League champions, Liverpool Football Club’s Anfield Stadium, October 12-13, and will examine how to increase revenue through new builds, renovations, service expansions and technology, and how to recoup lost revenue post COVID-19.
The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.
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