Sheffield’s premier venue, the FlyDSA Arena, has undergone a digital transformation, installing free Wi-Fi, and introducing the new ‘SIV Live’ mobile app.
The new app, powered by LiveStyled, will enhance the experience for people in the arena, giving them the ability to order food and beverage, use speedy ‘app only’ collection lanes at concession outlets and take part in competitions.
The Sheffield venue has seen over 7,000,000 attendees pass through its doors since opening in 1991. The arena is home to the Sheffield Steelers Ice Hockey team and is used by the biggest headline music and entertainment acts playing in the city. Upcoming gigs include The Arctic Monkeys playing four sold-out homecoming shows.
Dom Stokes, Head of SIV Live said:
The new SIV Live App is the essential companion to anyone visiting the arena. Customers can pre-pay for food and drinks, then take advantage of the dedicated fast track pick up points as the newly refreshed concourse catering stalls.
Outside of event times, the app will have the latest news and updates on events taking place in the arena, and offers a quick and easy way for people to book tickets and enter exclusive competitions.
It’s been a pleasure working with the team at LiveStyled, their knowledge of the sport and entertainment venue space has helped us develop a fantastic app on their platform giving us the opportunity to gather a wealth of insights, which can be used to further improve the experience for our visitors.
LiveStyled CEO, Adam Goodyer - who is one of the 40+ industry expert speakers taking part in ALSD International - said:
It is a pleasure to be working with the fantastic team at the FlyDSA Arena. Operationally the venue looks set to make the app a great success with bold marketing and operational tactics to ensure customers adopt it as an integral part of their visit. It’s great to see how enthusiastic they are about pioneering new technology and we are delighted that they have chosen the LiveStyled platform to enhance the customer experience.
LiveStyled helps venues, sports teams and event organisers to build lasting and profitable relationships with their visitors. Clients use LiveStyled's smart venue platform to recognise, understand and reward their customers digitally. This enables clients to enhance the experience for their customers, capture detailed insights into how customers interact with their brand, and drive new revenue streams through apps, websites and other digital technologies.
LiveStyled’s clients encompass more than 50 venues and events in a range of sectors including Premier Leaguesports stadiums, multi-purpose entertainment arenas, music venues, theatres, museums and festivals.
About FlyDSA Arena
FlyDSA Arena (formerly Sheffield Arena, Hallam FM Arena and Motorpoint Arena Sheffield) is an arena located in Sheffield, England. It is situated near Rotherham, Sheffield City Centre, Meadowhall and the Centertainment.
Opened in 1991, it is used for concerts and sporting events, and is also home to the Sheffield Steelers ice hockey club. Attendance for all events at the venue has totalled around 7 million since its opening. It has a maximum capacity of 13,500.
Image of the FlyDSA Arena, courtesy: Sheffield Steelers
"Leveraging Technology for Enhanced Premium Amenities & Hospitality - Presented by LiveStyled" is just one of the many in-depth panel sessions at Europe's first Premium Seat event, ALSD International, being held in London, October 10-12. The world-class speakers on this panel include: Adam Goodyer Founder & CEO, LiveStyled, Ramón Alarcón, Director & General Manager of Business, Real Betis, Mike Bohndiek, Managing Director, PTI Consulting and Joseph Hatch, Festivals Marketing Manager at AEG Presents UK.
FYI: We will be bringing you an interview with LiveStyled CEO, Adam Goodyer, later this week.