The San Francisco 49ers will introduce a new field-level, premium hospitality space for home games during the 2018 season when the IdentoGO by IDEMIA Green Room opens underneath the south end zone grandstand of Levi’s Stadium.
The all-inclusive, ultra-exclusive club includes access to field boxes behind the south end zone featuring 24 plush, red recliners and in-seat delivery service to seats as close to the action as any in the NFL.
Located adjacent to the tunnel used by the 49ers players, the IdentoGO by IDEMIA Green Room is situated in the area of Levi’s Stadium that served as the green room for concert tours. In addition to featuring Levi’s Stadium concert posters for artists such as Coldplay, Taylor Swift, and the Grateful Dead, the club space will be adorned with the Gold Moments at Levi’s Stadium informational wall art exhibit to highlight all the great concert acts to play the venue.
Brent Schoeb, 49ers Vice President of Corporate Partnerships, said:
With IDEMIA’s IdentoGO business unit headquartered in Music City and the connection this space has to all the great concert tours that have come through Levi’s Stadium, we wanted to collaborate on a premium space and experience that would be unique to a sports and entertainment venue.
The club will be fully appointed—with a stylish, music-themed décor paying homage to the legends who has played the venue, from Beyonce to U2—and the temporary box seats in place for 49ers games will combine for our fans the comfort of watching from their living room with the excitement of sitting on an NFL sideline.
While availability is extremely limited for the IdentoGO by IDEMIA Green Room, its corresponding field boxes behind the south end zone will be mirrored on the north end of Levi’s Stadium with 40 more recliner seats. Located on the opposite end of the stadium from the IdentoGO by IDEMIA Green Room, the north end field box section will provide ticket holders with gameday hospitality access to the critically acclaimed Michael Mina Tailgate—featuring an all-inclusive, premium food and beverage experience.
A unique highlight of the IdentoGO by IDEMIA Green Room is the exclusive, behind-the-scenes access the guests will have to 49ers players entering and exiting the field of play via the tunnel used for the team’s pre-game starting lineup introductions. Ticket holders will use that same tunnel to access the field boxes that feature the most comfortable seats in all of Levi’s Stadium. The newly constructed and transportable field boxes will include leather recliner seats situated in clusters of four with personal video monitors for watching replays and highlights.
Charles R. Carroll, Senior Vice President, IDEMIA, said:
We are pleased to sponsor the premium experience that the new green room and the field seats will provide to special visitors of Levi’s Stadium, much like the way TSA Pre✓® offers a VIP experience at airport security. The level of sophistication the 49ers and Levi’s Stadium brings to their business practices, technology and innovation makes them one of our key partners.
For more purchasing information about the IdentoGO by IDEMIA Green Room and Levi’s Stadium’s new field boxes, please visit: 49ers.com.
The IdentoGo Green Room is part of the 49ers multi-year partnership with IDEMIA that dates back to 2017 and includes naming-rights for the IdentoGO Security Center by IDEMIA, the hub for security operations and enforcement at the venue. The collaboration focuses on promoting and implementing identity and security services from IdentoGO, the country’s preeminent identity-related service provider and exclusive provider of TSA Pre✓® at Levi’s Stadium.
San Francisco 49ers President, Al Guido, who is also Managing Partner at Elevate Sports Ventures, will be interviewed by Sports Venue Business CEO and ALSD International Executive Director, Katie McIntyre on the subject of 'The Changing Premium Business Model' during Europe's first Premium Seat event, ALSD International, being held in London this October, 10-12.