Renovate with Success: The ROI of Venue Transformations

  • Roy Westwood (Moderator), Founder, Forward Associates
    Roy Westwood (Moderator), Founder, Forward Associates
  • Steve Sayer, Commercial Director, The O2 - London/AEG
    Steve Sayer, Commercial Director, The O2 - London/AEG
  • Craig Flindall, Chief Operating Officer, Warwickshire County Cricket Club/Edgbaston Stadium
    Craig Flindall, Chief Operating Officer, Warwickshire County Cricket Club/Edgbaston Stadium
  • Mark Kelly, Managing Director, Ashton Gate Stadium/Bristol Sport
    Mark Kelly, Managing Director, Ashton Gate Stadium/Bristol Sport
  • Jeroen van Iersel, Marketing Manager, Johan Cruijff ArenA (formerly Amsterdam ArenA)
    Jeroen van Iersel, Marketing Manager, Johan Cruijff ArenA (formerly Amsterdam ArenA)

Good is no longer good enough to stay competitive in the fast-paced world of premium sports & entertainment. Venues are continually being improved and transformed to capitalise on new revenue potential. Loge boxes, chase lounges, social viewing decks, chic bars, and mini-suites are all on the premium inventory rise. Learn about the quickfix renovations, unique touch-ups and technologies that have generated the greatest ROI, and understand how best to stay current with capital improvements and emerging trends.

Speakers: 
  • Roy Westwood (Moderator), Founder, Forward Associates
  • Steve Sayer, Commercial Director, The O2 - London/AEG
  • Craig Flindall, Chief Operating Officer, Warwickshire County Cricket Club/Edgbaston Stadium
  • Mark Kelly, Managing Director, Ashton Gate Stadium/Bristol Sport
  • Jeroen van Iersel, Marketing Manager, Johan Cruijff ArenA (formerly Amsterdam ArenA) 
Date: 
October 12, 2018
Start time: 
9:00 a.m.
End time: 
9:40 a.m.
Location: 
Hyde Park