Effective marketing strategies and tactics have shifted dramatically over the past decade. The way companies and consumers purchase products and services has changed as well. In order to maximise sales, the branding, positioning and marketing of premium products needs to evolve to meet the current trends. This session will showcase several of the most successful B2B marketing companies and discuss how venues can leverage subscription-based trends to engage generate new revenue. Engaging high-value prospects increasingly requires a big, bold, unifying vision to show premium seat and suite buyers and sponsors why your offerings deserve their attention and investment.