Ramón Alarcón (born in Seville, Spain, in 1975) has a Degree in Business Administration and a MBA from the Dublin City University (DCU). He started his career in the international department at Ayesa, and then moved to Arthur Andersen accounting firm. From 2002 until 2016 he was the CEO of the marketing company Below Group.
Ramón is shareholder and season ticket holder of Real Betis Balompié (Real Betis) and currently Board Member of the club and Business Director of Real Betis; the Spanish LaLiga football club. He is in charge of the business generating areas such as commercial, ticketing, hospitality, merchandise, international business and communications. The Benito Villamarín Stadium is the club's home ground.