Ramón Alarcón (Seville, 1975) has a Degree in Business Administration and a MBA in the Dublin City University. He started his career in the international department at Ayesa, and then moved to Arthur Andersen accounting firm. Since 2002 until 2016 he was the CEO of the marketing company Below Group. He is shareholder and season ticket holder of Real Betis Balompié and currently Board Member of the club and Business Director of Real Betis. He is in charge of the business generating areas such as commercial, ticketing, hospitality, merchandise, international business and communications.