Premium Consumer Trends: Analytics, ROI, and Naming Rights

  • Mario Zambas, Lecturer, UCFB
    Mario Zambas, Lecturer, UCFB
  • Charlie Dundas, Commercial Director SMG Insight / YouGov
    Charlie Dundas, Commercial Director SMG Insight / YouGov
  • Chris Marking, Vice President, Sponsorship Strategy, AEG Global Partnerships
    Chris Marking, Vice President, Sponsorship Strategy, AEG Global Partnerships

The analytics of the business of sports is growing tremendously especially in the areas of ROI as sponsors and premium asset holders demand justification for their spends.

Speakers: 
  • Mario Zambas, (Moderator),¬†Lecturer, University Campus of Football Business (UCFB)¬†
  • Charlie Dundas, Commercial Director, SMG Insights UK
  • Chris Marking, Vice President, Sponsorship Strategy, AEG Global Partnerships
Date: 
October 12, 2018
Start time: 
11:30 a.m.
End time: 
12:15 p.m.
Location: 
Bond Street