Appointed as the Stadium Director of Croke Park Stadium in 2001 - prior to joining Croke Park, Peter held the position of Chief Executive of Smurfit Publications, Smurfit Publishing and Design and iVenus.com. Peter was appointed to his current position of Stadium & Commercial Director for the Association in 2011. Under this remit he is tasked with steering the Association’s sponsorship, media rights, licensing and general games promotion. In 2013, Peter won the Marketer of the Year Award.
In addition to his work with the GAA, Peter is a Director of Fire Station Artists Studio, Chairman of the IIFT and on the advisory board of One Young World. Peter is a Chemical Engineering graduate from University College Dublin.