Peter was appointed as the Stadium Director of Croke Park Stadium back in 2001. Prior to this, Peter held the position of Chief Executive of Smurfit Publications, Smurfit Publishing and Design and iVenus.com.
Peter was appointed to his current position of Stadium & Commercial Director for the Gaelic Athletic Association (GAA) in 2011. Under this remit, he is tasked with steering the GAA’s sponsorship, media rights, licensing and general games promotion. In 2013, Peter won the Marketer of the Year Award.
In addition to his work with the GAA, Peter is a Director of Fire Station Artists Studio, Chairman of the IIFT and on the advisory board of One Young World. He is a Chemical Engineering graduate from University College Dublin.