Natasha is a leading expert in premium seat and hospitality strategy, sales, marketing and operations.
Natasha co-founded Bluerock Sports & Entertainment in 2016, after 18 years running IMG’s Stadium Division. Bluerock’s team of venue specialists work with their clients to increase revenues and improve commercial and operational efficiency.
Natasha played a key role in the setup, sales and management the Club Wembley programme of 15,000 premium seats and boxes at Wembley Stadium which has generated revenues of over £600m.
Since then she has created hospitality programmes for numerous clubs and stadia including, Besiktas FC and Galatasaray FC in Turkey, The Maracanã in Brazil and Spartak Moscow in Russia. She has recently worked on the design and operation strategy for several FIFA World Cup™ stadia in Qatar. Current projects also include the Palacio de Cristal indoor arena in Porto, Leinster Rugby and The Curragh Racecourse.
Natasha's work for venues around the world give her an unrivalled knowledge and understanding of best and next practice in hospitality strategy.