Attendees are encouraged to register at the Amba Marble Arch Hotel before departing for the Wembley Complex. However, if you are unable to arrive at the hotel in time, Wembley Stadium will have a registration area available for credential pick up. N.B. – Those coming direct to Wembley will need a government photo ID/passport. Attendees will need to have their credentials for all ALSD International events, including venue tours and all educational and tradeshow events in the hotel.
Attendees will take the famous London Tube to the Wembley Complex. Of course, you’re free to take an Uber as well, but we think the Tube is an experience! Pick up transportation instructions upon arrival or find them in your FAQ. Oyster cards will be provided.
Registration will be available at Wembley Stadium for those who did not pick up credentials at the Amba Marble Arch Hotel
Wembley Stadium recently opened several exclusive, brilliantly appointed clubs that set the stadium apart from others. Clubs like The Lioness, One Twenty Club, and The Three Lions will be on display for attendees as they network their way around the Home of English Football.
Learn about what makes The SSE Arena, Wembley one of the premier entertainment destinations in the UK. Additionally, transformations to the arena, including exclusive clubs, will be on display and discussed as attendees enjoy a tour of the facility. The new Empire Bar & Grill will host a reception to end the evening in style.
Upon departure from the arena, attendees can take the Tube back to the Amba Marble Arch Hotel or hotel of choice using their provided Oyster cards or can opt for Uber or taxi. No buses will be available.
It’s challenging to manage the new financial and ticketing strategies related to the perfect “Premium Product Mix” and pricing for maximum revenue potential. This session will delve into issues surrounding off-manifest inventory, licensed products vs. event day sales and how to craft the most successful financial venue game plan possible.
Hear from industry experts on the latest strategic design trends and innovative F&B upgrades being successfully deployed at stadia and arenas across Europe. The holistic picture painted will explore what the speakers think will be the next big thing and will set the table for future venues to come.
Delivering a perfect venue today — one sustainable for years to come — requires a balance of budget, fan expectation, innovation, and activation. You need to understand bricks and mortar but also technology adaptability, F&B implications, and the evolution of how fans consume sports and entertainment. This panel has insights from a variety of industries that influence the holistic venue experience. Hear how premium seating benefits from today’s advancements in design and construction.
Digital, audiovisual technologies are integral to the modern-day fan experience. Interactive displays, video walls, projection mapping, and more bring venues to life in immersive, engaging, and brand-defining ways. What’s more, venue operators and teams understand that multimedia experiences can extend beyond stadia walls, creating new opportunities to generate excitement and revenue. Learn how some of your peers are using audiovisual solutions to reinvent the fan experience.
- Brad Grimes (Moderator), Senior Director of Communications, AVIXA
- Phil McGowan, Curator, World Rugby Museum at Twickenham Stadium
- Mike Allan, Co-Founder and Chief Technology Officer, Exterity
- Jason Hall, Managing Director, C3i Group
- Lisa Knights, Group Head of Communications, Ashton Gate Stadium/Bristol Sport
- George Vaughan, Head of Technology, Ascot Racecourse
Sponsored by: IHS Global
In this interview session, Elevate Sports Ventures' Vice President of New Ventures, Sean Kundu, will get industry insights from Adam Newsam, Managing Director, Ticketmaster Sport, International, on topics including:
- Ticketmaster Sport’s ticketing technology has recently undergone a huge transformation; a two-year, multi-million pound investment project
- How the benefits of this are being realised by Ticketmaster and its clients
- How the sector has changed over the years and what Ticketmaster is doing to stay ahead
- Speaker: Adam Newsam, Managing Director, Ticketmaster Sport, International
- Interviewer: Sean Kundu, Vice President of New Ventures, Elevate Sports Ventures
It is no surprise that VIP customers expect an unparalleled level of service, and these days, venues have access to more innovations than ever to overdeliver. Mobile, in-seat and self-service solutions are changing the way concessionaires interact with high-value customers. Learn how new technologies can improve the premium experience, drive more sales, and streamline operations. This session includes a discussion about navigating the opportunities and potential pitfalls around access control, facial recognition for F&B and merchandise ordering, and data collection and analysis.
The world is getting smaller and people are demanding more and more from the games they attend. This includes the culinary experience.
- Kate Urekew, Founder, Revel Experience
The explosion of eSports has taken the venue industry by storm, and has the potential to surpass stick-and-ball sports revenues in a matter of years. No longer are venues built solely for traditional team tenants. Emerging events from eSports to Drone Racing are filling venues on non-game days, and even warranting the building of custom venues of their own. Are you building, renovating, and providing hospitality with this in mind, and capitalising on the way the game is changing to maximise utilisation and potential?
Al Guido, CEO and Managing Partner of Elevate Sports Ventures has a new mission to deliver an unrivaled offering of services and experience to help clients discover and analyse new opportunities, execute mission critical projects, and grow their brand and bottom line. Hear how the premium business has been transforming in recent years, and learn about recipes for success from one of the most innovative in the industry.
It all begins with a very basic understanding of your product. It continues with helping your clients realize the ROI and ROO of the assets. The premium product is not transactional, it’s sold only when a relationship is built and comprehension of business objectives are realized.
- Jared Frank (Moderator), EVP/Publisher, ALSD
- Tom McCann, Head of Premium Sales, Service & Operations, Arsenal FC
- Jordan Nicolson, Vice President, Sales & Membership Services, IMG - Wembley Stadium
- Shawn Doss, Vice President of Business Development, Elevate Sports Ventures
- Tom Pistore, Senior Vice President, Sales and Service at MLSE (Maple Leaf Sports & Entertainment Partnership)
Luxury and premium is not as much about price as it is service. Those who pay high prices demand a much higher level of service. If venues are going to create premium seat markets they need to understand how to staff and service premium areas.
The critical basics of premium revenue success will be explored in this session, including business development, renewal strategies, creative pricing and which amenities deliver the greatest ROI. Engage in a discussion about the unique challenges and differences between the practices of U.S. venues vs. current European venue dynamics.
What does the future of venue design look like? You want to be trendy and current and at the same time, timeless and classic. What designs, innovations, and activations deliver that and more? Hear from a panel of experts who have insights on the holistic venue designs and experiences that are delivering significant returns.
In the age of the alluring home arena featuring on-demand entertainment and numerous competing business entertainment options, it is increasingly difficult to keep fans and premium clients coming to live events. Hear from some of the top European and American event marketers on how creating “can’t miss” one-of-a-kind experiences is sparking renewed interest and revenue growth for premium memberships.
Learn how teams are redefining their concierge services and amplifying the premium guest experience. This session will break down how to accelerate your team’s productivity, elevate client engagement, and drive team advocacy and retention like never before with a revolutionary new premium experience management platform.
- Jessica Gaffney, Founder and CEO, Wavework
How does a team or venue promote advance ticket sales utilising state-of-the-art 3D Virtual Reality technology? Learn how 3D Digital Venue provides a world-class interactive experience for current venues and those under construction to maximise revenue. Explore how advanced interactive solutions are generating new revenue channels, optimising resources and delivering the most efficient fan experiences.
The cost to outfit substantial new builds, renovations, refreshes, and premium areas can be greatly reduced provided you know where to go and how to procure properly. Hear from the experts with the industry experience.
- Sponsored by Elevate
Delegates will be treated to a very special behind-the-scenes tour of English Premier League side, Fulham FC’s 22,000-seat home, Craven Cottage, before a networking reception in McBrides sports bar. The tour will take in football’s one and only Gin & Tonic Bar and provide insights on the exciting Riverside Stand redevelopment, which will get underway in 2019, expanding the stadium’s capacity to just short of 30,000 and seeing the addition of new restaurants, cafés, bars, corporate hospitality and event space.
Craven Cottage has been the home of Fulham Football Club since 1896. The stadium is located in the London Borough of Hammersmith and Fulham, bounded by the River Thames to the west and Stevenage and Bishops Parks to the north and south respectively. The Club played at various grounds in west London before finally settling on Craven Cottage.
In the early days the ground had only one stand (known as the Rabbit Hutch) which held around 1,000 spectators. In 1905 the Club engaged the services of Scottish engineer Archibald Leitch and he created terracing and the now famous main stand and corner pavilion, both of which are Grade II listed by English Heritage.
There was limited change at the ground in the decades that followed, although a record crowd of 49,335 was created in 1938.
The Club undertook various improvements in the 1960s and 1970s, including errecting floodlights and building the Riverside Stand.
Temporary Ground Share
At the end of the 2001/02 season the Whites played what they thought would be their last league game at the Cottage, as it was recognised. Preparing to play the following season at Loftus Road, the team were expecting to return to a brand new stadium a year later. However, opposition to the proposal obstructed the process and spiraling construction and legal costs resulted in the Club eventually abandoning the new stadium project.
Returning to the Cottage
Instead, in December 2003, plans were unveiled for £8million worth of major refurbishment work at the existing Craven Cottage to bring it in line with Premier League requirements. With planning permission granted, work began in earnest in January 2004 in order to meet the deadline of the new season. The team played its first game in the new-look 22,000 all-seater stadium in a pre-season friendly against Watford on July 10, 2004.
Incremental works has enabled the capacity to increase to its current level of 25,700.
The Club now regularly sells out its matches and has gained approval to redevelop the Riverside Stand. The new design will bring the capacity of Craven Cottage up to 30,000 and bring landmark improvements for both the Club and the local community. A major benefit of the project is the creation of a public riverside walkway, nearly 200m long, which will form an important part of the Thames Path.
Enhanced stadium facilities, floodlighting and an iconic design will ensure that Craven Cottage continues to provide a top class venue for many years to come.
Thames Clipper Boat Excursion to Venue co-sponsored by: LiveStyled and Wavework
Delegates will be treated to a very special behind-the-scenes tour of English Premier League side, Fulham FC’s 22,000-seat home, Craven Cottage, before a networking reception in McBrides sports bar. The tour will take in football’s one and only Gin & Tonic Bar and provide insights on the exciting Riverside Stand redevelopment, which will get underway in 2019, expanding the stadium’s capacity to just short of 30,000 and seeing the addition of new restaurants, cafés, bars, corporate hospitality, and event space. Special speakers during tour stops are set and include Casper Stylsvig, Chief Revenue Officer at Fulham Football Club.
Buses will be available at two times that evening to take attendees back to the Amba Marble Arch Hotel. Attendees are free to catch an Uber or taxi instead at any point in the evening.
Master of Ceremonies: Rich Krezwick, SVP, Facilities, AEG Europe
Good is no longer good enough to stay competitive in the fast-paced world of premium sports & entertainment. Venues are continually being improved and transformed to capitalise on new revenue potential. Loge boxes, chase lounges, social viewing decks, chic bars, and mini-suites are all on the premium inventory rise. Learn about the quickfix renovations, unique touch-ups and technologies that have generated the greatest ROI, and understand how best to stay current with capital improvements and emerging trends.
- Roy Westwood (Moderator), Founder, Forward Associates
- Steve Sayer, Commercial Director, The O2 - London/AEG
- Craig Flindall, Chief Operating Officer, Warwickshire County Cricket Club/Edgbaston Stadium
- Mark Kelly, Managing Director, Ashton Gate Stadium/Bristol Sport
- Jeroen van Iersel, Marketing Manager, Johan Cruijff ArenA (formerly Amsterdam ArenA)
Successful premium seating sales has always been an art form but it is increasingly becoming more and more a science. Today’s cutting-edge database technologies are being combined with a personal touch to maximise effect in luxury seating sales. Driven from a comprehensive data aggregation platform capturing sophisticated data insights, using artificial intelligence and highly targeted segmentation strategies deliver the right content and message via the optimal platform at the right time to a business decision maker. The result is highly qualified prospects delivered to your sales team for their personal touch yielding significantly higher conversion.
- Bernie Mullin, Founder and Chairman, The Aspire Sport Marketing Group LLC
Effective marketing strategies and tactics have shifted dramatically over the past decade. The way companies and consumers purchase products and services has changed as well. In order to maximise sales, the branding, positioning and marketing of premium products needs to evolve to meet the current trends. This session will showcase several of the most successful B2B marketing companies and discuss how venues can leverage subscription-based trends to engage generate new revenue. Engaging high-value prospects increasingly requires a big, bold, unifying vision to show premium seat and suite buyers and sponsors why your offerings deserve their attention and investment.
Hospitality has seriously raised it’s game over the last decade, as discerning customers’ expectations have continued to rise, meaning an ever more diverse F&B offering. Hear from industry experts engaged in the design, creative and branding of premium seat areas as to the latest innovations, trends and designs that are delivering not only significant returns but also optimised fan experiences.
Sponsored by: IHS Global
An exploration of the five core causes that are impacting the workforce today and how sports teams and venues across the globe can more effectively tackle a skill gap that is resulting in lost revenue and negative service experiences.
- Sam Caucci, CEO, Founder, 1HUDDLE
This panel takes you behind the scenes and inside the boardroom with some of the most successful business leaders in sports. Listen in on this engaging discussion of how these top executives and their organisations are staying ahead of the curve in the fast-changing sports and entertainment industry. From premium tickets to venue experience to digital engagement, learn how the evolving technology landscape is shaping their business decisions and impacting the bottom line. Moderator: Bernie Mullin, Chairman and CEO, The Aspire Group
The analytics of the business of sports is growing tremendously especially in the areas of ROI as sponsors and premium asset holders demand justification for their spends.
Successful sales and service starts with having the right culture underpinning the dayto- day. It starts with team and venue leaders and affects the working ways an entire organization. Learn how to successfully achieve a human-centered experience culture.
Attendees last opportunity to check out the latest innovations, technologies, and solutions on offer in the exhibition hall.