Johan Cruijff ArenA to feature a pop-up restaurant

From Thursday July 10, fans will be able to dine right next to the pitch at the Dutch National Stadium, the legendary Johan Cruijff ArenA. For four weeks, a pop-up restaurant will arise where guests, at an appropriate 1½ metre distance from each other, will enjoy high-end culinary cuisine. A visit to the Ajax dressing room, the players’ tunnel and the dugout will all be on the menu. 

Henk Markerink, CEO of Johan Cruijff ArenA, explains:

Fans have had to miss out on soccer in the Johan Cruijff ArenA for quite a while now. That’s why we want to offer this unique experience to everyone. 

The temporary restaurant will be open from July 9 until August 2, every Thursday through to Sunday evening and for lunch on Saturday and Sunday, with reservations obligatory. A maximum of 100 guests can dine each evening in the impressive ArenA in a spot that normally isn’t accessible for fans.

Established ArenA-catering partners, Label Hospitality and Maison van den Boer, will be responsible for providing the culinary three course menu’s.

The Johan Cruijff ArenA

The Johan Cruijff ArenA is thesoccer stadium of the Netherlands, home to AFC Ajax and a match ground for the Dutch national team. It also offers multifunctional accommodation for large-scale, national and international music and dance events, as well as for smaller-scale meetings for (mainly) the corporate segment. It puts on events in close cooperation with several partners.

High-quality services, state-of-the-art facilities, security and optimal public experience form the most important strategic pillars.

One of the world’s most sustainable stadiums, the Johan Cruijff ArenA is regarded internationally as a role model and consultant for modern stadium construction and operation. The Amsterdam Innovation Arena serves as a living lab for developing innovative concepts for stadium management and event experience.

Seating is limited, so to find out more and make your reservation, go to

#Ajax #football #soccer #sportsbiz #SportsHospitality #stadia #stadium 

The next edition of ALSD International – Europe’s leading event for the Premium Seat & Hospitality sector – is being hosted in the new Main Stand at Liverpool Football Club’s Anfield Stadium, and will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.

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