Ian is a live music and entertainment professional with over twenty-five years’ venue management experience. Delivering concerts, comedy, family, sport and other events, his roles have included management at Whitehaven Civic Hall, The Sands Centre in Carlisle and General Manager of AMG’s Birmingham Academy. During seven years at Liverpool’s Echo Arena as Arena Sales Manager, he was responsible for the delivery of 800 plus events, that generated over four million ticket sales.
Since joining the NEC Group Arenas - Arena Birmingham and Genting Arena - in 2015, he has worked with venue teams to maximise content and commercial profitability across venue operations, hospitality, sponsorship, merchandising and other ancillary revenues.
Securing world class and unique content continues to be top of the strategic agenda, with Ian’s team recently securing the contract to host the ESL One Dota 2 Major at Arena Birmingham. This was a UK first and a significant step in not only the reach of esports, but made the European live events industry really take note.