Dr. Bernie Mullin

Dr. Bernie Mullin, Founder & Chairman, The Aspire Group
Founder & Chairman
The Aspire Group

Dr. Bernie Mullin is Founder & Chairman of The Aspire Group.

The Aspire Group works with many partners to maximise organisational effectiveness, grow revenues and attendance. Aspire does this by building a sustainable fan/corporate partner base. Under Bernie’s guidance, the firm has rapidly grown into a company that generates over US$200 million annually in revenue and has served 200+ brands and properties across 11 countries and three continents in 17 different sports.

Aspire’s purpose manifests through the 47 Fan Relationship Management Centers (FRMCs) currently operating across the USA. Bernie and the Aspire staff have a highly successful track record of reducing fan churn, increasing fan loyalty, growing share of mind, heart, wallet and maximising revenues and attendance while simultaneously reducing operating losses. This is accomplished through the creation and seamless execution of many of Aspire’s proprietary “Next-Practices” programs that helped produce numerous league and franchise all-time attendance records, record revenue and profit growth, and increased enterprise value.

Bernie is an internationally acclaimed management and marketing consultant and speaker, who along with Dr. Bill Sutton and Dr. Steve Hardy wrote the book, entitled “Sport Marketing.”

Bernie has over 30 years of experience as a chief executive or senior director in iconic and highly visible organisations in professional sports, collegiate athletics, and entertainment venue operation at the highest level. In his career, he has specialised predominantly in start-ups and turn-around situations, building winning organisations on the field, court and ice, as well as developing sustained peak performing organisations on the business side taking people and teams to unprecedented levels of success.


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