The Basics: Selling Premium, Selling Renewals

  • Jared Frank (Moderator), EVP/Publisher, ALSD
    Jared Frank (Moderator), EVP/Publisher, ALSD
  • Tom McCann, Head of Premium Sales, Service & Operations, Arsenal FC
    Tom McCann, Head of Premium Sales, Service & Operations, Arsenal FC
  • Jordan Nicolson, Vice President, Sales & Membership Services, IMG - Wembley Stadium
    Jordan Nicolson, Vice President, Sales & Membership Services, IMG - Wembley Stadium
  • Shawn Doss Vice President of Business Development Elevate Sports Ventures
    Shawn Doss Vice President of Business Development Elevate Sports Ventures
  • Tom Pistore, Senior Vice President, Sales and Service at MLSE
    Tom Pistore, Senior Vice President, Sales and Service at MLSE

It all begins with a very basic understanding of your product. It continues with helping your clients realize the ROI and ROO of the assets. The premium product is not transactional, it’s sold only when a relationship is built and comprehension of business objectives are realized.

Speakers: 
  • Jared Frank (Moderator), EVP/Publisher, ALSD
  • Tom McCann, Head of Premium Sales, Service & Operations, Arsenal FC
  • Jordan Nicolson, Vice President, Sales & Membership Services, IMG - Wembley Stadium
  • Shawn Doss, Vice President of Business Development, Elevate Sports Ventures
  • Tom Pistore, Senior Vice President, Sales and Service at MLSE (Maple Leaf Sports & Entertainment Partnership)
Date: 
October 11, 2018
Start time: 
2:00 p.m.
End time: 
2:40 p.m.
Location: 
Hyde Park