Adam Newsam

Managing Director
Ticketmaster Sport

Adam is the Managing Director of Ticketmaster Sport across our 29 international markets. In this role, he has responsibility for the development and strategy of Ticketmaster’s sports business, with a special focus on major sports events.
Adam has been with Ticketmaster for over 20 years, starting in 1997. Throughout his time with the company he has worked in a number of roles across Operations, Customer Services, Finance and Client Services before specialising in sports. Adam went on to project manage the 2002 Manchester Commonwealth Games, which was a huge success with over one million tickets sold and distributed. He was appointed Operations Director in 2007, which broadened his role and he later went on to take on both Sports and the Ticketmaster Systems business.
Adam led the ticketing project for the 2012 London Olympic and Paralympic Games, an unprecedented task that saw 10.9 million tickets sold. He then went on to lead both the 2014 Commonwealth Games in Glasgow and the 2015 England Rugby World Cup. Adam has worked with many international sports clients and projects across a variety of territories including Japan, India, and several projects in the Middle East.